Movie and book review Essay Example | Topics and Well Written Essays - 750 words

Movie and book review - Essay Example In this case, the researcher would like to make a comparative essay critically analyzing the main arguments that were forwarded both by the film â€Å"Freedom Riders† and the book â€Å"The Struggle for Black Equality, 1954-1992.† The researcher would try to identify not only the main thesis of these narratives, but as well as how the authors and the producers of both of these narratives perceived the civil rights movement, which is considered as one of the most important chapters of black history in the United States. What was the point of view of the producer of the film and the author of the book? Are both of these narratives objectives? What are the different biases that these narratives carried? How these narratives do build their arguments, and was it enough to actually persuade both their viewers and their readers? These are just some fop the question that the researcher of this paper would like to find out. The film â€Å"Freedom Riders† This film, produc ed by CBS, actually tried to depict the civil rights movement through the eyes of a group of racially diverse American citizens that rode a bus in order to violate the segregation policies that was being implemented by the inherently racist Southern States (Crook n. p.). Describing the different experiences that was undergone by the participants in that bus ride, the documentary argued that a peaceful campaign for racial equality, when done persuasively and with sheer determination, could overcome even the most violent resistance put up (Crook n. p.). The producers of this film supported this argument by showing the experience of the said bus ride, wherein those â€Å"Freedom Fighters† â€Å"willfully but peacefully violate(d) the segregationist policies routinely enforced in restaurants, bus depots and restroom facilities† (Crook n. p.). In this case, even though the first bus ride project failed because of the violence that was inflicted by the inherently racist Klan members in the racist Deep South, these â€Å"Freedom Fighters† still pursued on and made a second bus ride, reasoning that by not doing so a â€Å"message would have been sent that you could stop a (peaceful) campaign by inflicting massive violence, and it would have been really hard to overcome that message† (Crook n. p.). Of course, the producers of this movie viewed the civil rights movement from the point of view of those â€Å"Freedom Fighters,† putting emphasis on their important contribution to end racism in the racist region of the United States. However, despite having this point of view, the documentary was relatively objective, putting emphasis on the first hand experience of the actual participants in the said event. Given that the documentary presented first-hand, eyewitness accounts, the researcher thinks that the producers have put up a solid backing to their arguments, despite having some biases against the racial segregationist, which was view ed as malice and a rotten part of American society. In this case, the researcher believes that this narrative is very persuasive in forwarding its argument. The

Occupy Wall Street Movement Research Paper Example | Topics and Well Written Essays - 2500 words

Occupy Wall Street Movement - Research Paper Example The movement, which initially took off as a local one, went on to expand exponentially across hundreds of cities in the US, inciting equally vigorous movements around the world. The reason for such a rapid growth of the movement stems from the accumulated grievance of the people all over the world at economic and social inequalities. The movement is meaningfully significative and distinctive, as it was purely started by people who denounced corrupted multinational corporations and the exploitative rich. It has spread to more than 100 cities in the US and 1500 cities all over the world ("From Tahrir Square to Times Square"). It is believed that the movement took its inspiration from the Arab Spring and European uprisings, and all it took was a challenge from the magazine, Adbusters, to bring this movement to fruition (Gelder 1). The gap between the rich and the poor has been increasingly widening as greedy companies and corporates, who are solely interested in their self-interests, ig nore the consequences of their actions that affect 99% of the people, resulting in economic inequalities (Feller & Stone 1). The Occupy Wall Street movement aimed to lash out against the rich 1% of the society, which includes banks on Wall Street, big corporations, etc. who not only claim and amass wealth at the expense of the remaining 99%, but also have "their way with our governments" (Gelder 1). According to protesters, this 1% was bailed out by tax from people during the great recession, and it is now celebrating its superiority at the expense of the rest of the people by giving out enormous amounts of bonuses to executives (Gittins). According to protesters of the OWS movement, rich corporations take advantage of students who are under the burden of student loans, and also constrict the job market by outsourcing labor (occupywallst.org). Figure 1: A young protester at the Occupy Texas State protest (occupytxstate.org) The OWS movement brought the people's attention to societal and economic inequalities deeply rooted in the society. As part of their demands to decrease these inequalities, the people command equal educational opportunities for the masses. They assert that economic inequalities are related to educational inequalities and that by providing equal educational opportunities and eliminating the self-interests of corporations and for-profit organizations from the educational system, this endeavor would be possible. This raises the question whether such claims are justified. Is economic inequality connected to educational inequality, and has the educational system really suffered at the hands of big corporations and profit oriented individuals and organizations? In an attempt to answer these questions, the present paper asserts that the demands of the OWS movement for equal educational opportunities are absolutely justified. It is true that the educational system has suffered at the hands of big corporations and profit-oriented individuals and org anizations, and that equal educational opportunities are vital for ensuring economic equality in society. According to Goldstein and Chesky, educational improvement is "an economic imperative". This is because when a nation does not work towards the improvement of its educational system, development of its teachers, and improvement of students achievements in national and international tests, it goes into a "downward economic spiral", both at national and international levels (Goldstein and Chesky 1). Educational progress translates into economic progress of a nation. The OWS movement aims to achieve economic stability and equality, and for this, it demands reforms in the educational s

Art History Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Art History - Research Paper Example one of the great museum founders, served for many years during the crucial times of its formation and was the president of the institution from 1896 to 1897. He made most of the significant gifts ever to the museum when he presented over seventy pictures by Spanish, Dutch, Italian, French, and Flemish artists of the xv to xvii centuries. His collections put the museum in a valuable position among other museums for character of its collections in which may regard almost every influential artist. The Annunciation picture is of a religious type of art. The title of the photo seems to originate from the Biblical story where Christians celebrate the Annunciation of the birth of Jesus to Mary. God sent Angel Gabriel to appear before the Virgin Mary and told her that she would conceive a baby boy (Jesus). She would conceive the child through the power of the Holy Spirit The artist of this picture reflected this view by the images of both Angel Gabriel and Mary. The artist also made another effort of bringing in the physical appearance of the characters in the pictures. He clearly represents the man with feathers as the angel since angels used to have them and had the ability to fly. It also creates the difference in the two images, and one can differentiate between them (Angel Gabriel and Mary). From the Biblical story, Mary was shocked upon hearing the news from the Angel and the artist portrays this in the picture. The woman seen on the right side of the image seems to be in a shock as she listens from the other man. The actual size of the image is 51.8 by 43.5 cm. The height of the picture exceeds the width by a few centimeters. The artist might have chosen this to accommodate the height of both characters images and the background that is typically crucial in determining the final view of the picture. The frame of the picture is 30 x 26 5/8 x 2 Â ½ centimeters. Although it has not affected the shapes in the images much, it has cut one of the shapes at the left far

Defining Religion Essay Example | Topics and Well Written Essays - 500 words

Defining Religion - Essay Example ?s explanation of his duties as a warrior and the ways where he can elevate his consciousness to the level of Krishna made the Bhavad Gita a structured theology for the Hindus just like the Bible to the Christians. In the Gita, as it is simply known, contains the guide on how to live one’s life which led Hinduism to be â€Å"a way of life†. In the Gita, Lord Krishna explains to Prince Arjuna why he has to fight the Kuruskshetra War to restore his karma; that there is a cycle of birth and death and the soul does not really die but only the body that decays during the cycle of birth and death. This is to allow a person to improve on their karma through their lifetime of action until enlightenment and vijnana is achieved. Darsan for Hinduism is a way of seeing with reverence and devotion that one may receive blessings. It is the equivalent of the Christian faith’s â€Å"vision† of something holy or the divine. In simple practice, Darshan only involves seeing the image of god so that the devotee may experience spiritual upliftment (Pattnaik). The New Testament’s Gospel of Mark and Gospel of John are one of the synoptic gospels of the life of Jesus Christ, the central figure of the Christian faith. The Gospel of Mark is the narration of Jesus Christ’s baptism to His nailing to the cross to ascension. The Gospel of Mark Chapter 14 – 16 is the prelude to Jesus Christ’s nailing to the cross when Judas betrayed Jesus with a kiss. Jesus Christ knows about it as he already predicted the betrayal and had Last Supper with his Disciples before he was arrested. The miracles that Jesus Christ known to perform are also contained in the Gospel of Mark such healing of the sick. The Gospel of John on the other hand accounts the teachings of Jesus Christ when He was doing His ministry. It begun with Jesus Christ’s affirmation with St. John the Baptist and culminated with His resurrection from the dead. Gospel of John’s chapter 1 was Jesus Christ’s teaching

Greenhouse Effect and Environmental Law Coursework

Greenhouse Effect and Environmental Law - Coursework Example By studying a range of subjects regarding the emission and its factors of Greenhouse which are relevant to all environmental policy issues: like the objectivity of scientific information, asymmetry of costs and benefits over space (regional impacts) and time; risk, uncertainty and ignorance; institutional power over information and policy I found myself deeply indulge in research and posing serious challenges to the current conceptualisation of pollution as a technical problem which requires an engineered solution. When I collected various data regarding the destruction caused by the Greenhouse Effect, I was not aware of the Kyoto Protocol current conditions, particularly the way it is implemented on the Framework Convention on Climate Change. The Kyoto Protocol on Climate Change reflects its drafters' understanding that changes in the global economy, globalization of markets, emerging global governance in the areas of trade and services, privatization and internationalization of the energy sector, and the ascending role of the private sector are changing the context rapidly in which environmental problems must be addressed. As a result, the formation of Kyoto Protocol took place. The main purpose of the Kyoto Protocol is to provide a shield against the environmental hazards and catastrophes to the new generation of environmental treaties; those treaties which are negotiated in an age of globalization and are aimed at influencing important economic activities such as energy production and fore ign investment in order to minimize their impacts on the environment. The potential economic effects of the Protocol are so far-reaching that it is sometimes referred to as an economic instrument disguised as an environmental agreement. The Kyoto Protocol contains three mechanisms allowing for international implementation, which are aimed at achieving the environmental goals of the treaty by affecting market-based activities. These mechanisms are related to (1) greenhouse-gas (GHG) emissions trading, (2) joint implementation (JI), and (3) the clean development mechanism (CDM). Each of these mechanisms specifically includes provisions relating to the participation of non-state actors in its implementation. (Chambers, 2001) The first part of the report lays the foundation for tackling various factors that lead to Environmental change like pollution, burning of fossil fuels etc. After analyzation it is evident that the Kyoto Protocol is still in an unfinished state and the actual details will not be known until analyzing the final outcome of the lawful negotiations of the Protocol, I feel it is important to establish certain criteria for the substantive discussion contained in later parts of the report. In the beginning, Wilkinson has set out the unresolved issues from Protocol and what can be expected in future negotiations. Later the report has gone into greater detail on the outstanding issues of various changes and changes in variations by describing the potential role of non-state actors or, as the Protocol describes, legal entities. It is thought that any future Protocol negotiation anticipates a greater role for these actors. Selma Stern has also focused on different problems that contribute

The Possibility of Evil, Creative Dialogue Essay Example for Free

The Possibility of Evil, Creative Dialogue Essay Mrs. Foster stepped into the elevator and gave Miss Strangeworth a nod. Miss Strangeworth glance at her with embarrassment, knowing that that was the first time people had ever seen her after the operation. Without saying a word, she quietly turned and looked sideways. It had been two months since her transgressions circulated around the town. When she was about to sigh, the cart started shaking unexpectedly. Most of the elevator lights flickered and went off eventually. They could barely see each other’s faces. Dead stillness ruled the whole world, as though the elevator crashed down to a grave. Lovely day, Mrs. Foster,† Miss Strangeworth ventured, â€Å"People should have examined this elevator regularly. Don’t you think so? † Since she knew no one would pay any attention to her anymore, she was getting frustrated. â€Å"I think people will be coming soon to fix it. † Mrs. Foster paused, and then comforted her amicably, â€Å"We will be all right. † Miss Strangeworth intended to start another conversation, Mrs. Foster’s operation, for instance. But the words wouldn’t come out. â€Å"All right,† she loosened her hand that was holding the handle tightly, trying to maintain her dignity, and lowered her voice, â€Å"all right. Silence ensued. Miss Strangeworth could see Mrs. Foster out of the corner of her eye, wondering if she had recovered from the illness. Mrs. Foster was not as energized as she used to be, she thought. The shadow of Mrs. Foster’s face was casting on the wall, her plain face cracked into a smile. Miss Strangeworth was feeling like she was in a coffin, and the phrase from her letter kept coming to her mind, saying â€Å"the knife accidently slipped†. She was drawing back unconsciously until she was against the wall. She cried out suddenly, â€Å"Forgive me Mrs. Foster! I promise I would ever write the anonymous letters again! Forgive me, please. † â€Å"It is all right, every single person makes mistakes. † Mrs. Foster said gently with joy, â€Å"Did you hear that? People are fixing the elevator. † The elevator door was opened, the world were lightened. Miss Strangeworth and Mrs. Foster were surrounded by townsfolk. Everyone was concerned about their safety. â€Å"It is virtue to realize your mistakes and try your best to correct it. † Mrs. Foster whispered as she walked out of the door. Miss Strangeworth began to cry with a mix of joy and regret.

The Corporate Culture Of Apple Inc Business Essay

The Corporate Culture Of Apple Inc Business Essay Apple incorporation is todays one of the biggest if not the biggest organisation culture change trend master, in the past few years apple as being in the light of it totally perceive genius ways of getting thing done with a different, however Apples corporate culture is constantly changing as a result of changes to its leadership/CEO from time to time. To gain an in-depth understanding of this we must dwell into apple historical background, it pros and cons, and the possibility of future management. Therefore the empirical question would be what is the culture of Apple? What is culture? Culture has been describe by many authors, school of thoughts, theories to mention a few in relation to its conceptual usage,it has been described for example as the dominant values espoused by an organisation, the commonly held and relatively stable set of beliefs, attitudes, values and norms that exit throughout an organisation the basic assumption and beliefs that are share by member of an organisation. In recent time culture has been refer to as the way things are done around here. Lynch (2006, p.37) culture refers to the shared understandings and meanings of that members have concerning an organisation. Rather as individuals have distinctive personalities organisation have their own particular culture. Some will be friendly, relaxed and informal while others will be highly formal aloof and hostile. Also Drenna(1992).in senior.B (1997).p101)says culture is what typical of the organisation, the habits the prevailing attitudes, the grown up pattern of accepted and expected behaviou r . The main feature of culture is that even though there are many organisational differences there seem to be share understandings within them. Culture tends to build gradually in rational thinking of groups with the system which later forms a sub/dominant culture. Using Handy (1993) cultural model, handy opine that A culture cannot be precisely define, for it is something that is perceived, something felt handy (p. 191).however he pointed out the four type of culture in organisation which are explain in fig1.1. Type Metaphor Characteristics Power Culture A web Control from centre; political and entrepreneurial ,personal power serves the figure-head and the leader Role Culture The Greek Temple Classical structure; bureaucratic; role identity position power predominate, serves the structure Task culture A net Valued individual expertise and contribution focus on completing the job, both personal and position powers are important; high level of collaboration base on group unity. Person culture A cluster or galaxy Combine of a lose collection of individuals-pursuing own goal but share common facility, power not necessary a focus because members are experts in their own field. This culture serves the individual. Fig1.1 The four culture type highlights how power and control are utilized by organisation and of whose interest are they serving? certainly theres an element of power culture at Apple inc, as noted in the case study, Steve Jobs entrepreneurship style had giving way for personal ideology and more-or-less gain control over the system, he is characterise as Apple itself, the span of control and politic is also associated with Steve upon returning back in late 1990s, when he changed the culture back to the way its use to be when he was at the apex Apple. Also the Role culture could be link with eras of sculley, and other leaders who try to formalize the structure by imposing their own rule, neglecting the important of project groups, which is central to the Task culture even though individual expertise at Apple is crucial to its innovation the only existing collaboration is based on secrecy. A typical reflection of Apple is the individual culture we may say is the Person culture as different g eeks work tiredly to bring about a unique invention based on their expertise. According to, Van backer(case study p.10), ( Backer)an analyst at Gartner inc, noted when Apple goes out to hire somebody, the no 1 criteria isnt how much experience you have or who you know .its whether they think you will fit into the culture. Nevertheless the culture seems unique but can it function without structure, the leadership, performance and strategy? Ideally, we can communicate this by a thorough analysis of the model below; take note that the model is a non linear model as all the elements are inter-related and interdependent. Fig1.2 a culture relation model Structure Noticeable in the case study is the commentators reference to Apple as a Unique culture, analysts argued that Steve jobs the CEO of Apple is the best marketer in the world, but his leadership style suggest a different view. For instance secrecy is the pinnacle of Apples strategic marketing culture. Apple was known to appreciate and value its employee, it worth noting that whereas motivational theories such as B.F Skinner (1974), Mintberg (1979), have highlighted the importance of reward and value as the ideological stimuli that motivate individual to work, in contrast, at Apple any universal concept of motivation might not work, because of how apple justifies its reward system with a do or die culture. More so the structure at Apple Inc is becoming complex as it evolves into a different pattern over the years. FIG2 Hierarchy and Flat structure The above is an illustration of a standardize structure of organisation formulated by many scholars over the year to explain organizational functionality; the flat is more prominent to entrepreneurship, with suitable element of informal, charismatic ,and informal leadership quality but grapevine in nature while the other is ideal for a larger organisation. However, of all the supportive research is the work of Canadian academic, Henry Mintzberg. According to Mintzberg (1979) an organisational structure is the sum total of the way in which it divides its labour into distinct tasks and then achieve coordination between them. also structure is define as the established pattern of relationship between the components parts of an organisation, out lining both communication control and authority patterns .supportive to this also is Wilson and Rosenfeld(1990) explained that structure distinguishes the parts of an organisation and delineates the relationship between them. This is supported by Apples trend in organisation structure which is more complex than initially perceived, for instance Apple is seen as the pioneer of work hard play hard ethic. Equally important is the frequent changes in culture as different leaders tried to adopt a different approach to reorganise the structure, it is interesting that analyst said Apple adopted a style that was not too far too formal or hierarchical and that the approach was more result-driven. In ugly circumstances as a reference to the case study, any poor performance at Apple will not be consistent with its culture; it is important to say that any change in culture will resort in change in structure, however if the structure cannot survive without the culture then where do we inject the leadership style to bring about ultimate performance? Apple structure is neither hierarchy nor flat we could say its more of a hybrid or matrix unlike hierarchy which is prone to bureaucracy=read further according to Webber (1947),in his analysis of organisation he had identified the principle of bureaucracy as a continuous organisation that is bound by rules. Webber outline the importance of ideal bureaucracy to an organisation as positive and rational unlike the other which he described as domination as charismatic authority and traditional authority .mention adocrasy=read further Fig 2.1 A representation of Apples organisation formation structure. AGENT OF TRANSFORMATION Leadership as a concept has been an interesting centre piece to different fields of thought, to the ordinary man; a leader is just a symbolic head, but as a supportive element by theorists and analysts a definite category of classification; it is said the most important type of leaderships are of the following: the charismatic, the traditional, the situational, the appointed, the functional and the principle centred leader for the purpose of this essay we will look at leadership from management perspective, according Cole(2004), leadership is define as the following: leadership at work is a dynamic process whereby one individual in a group is not only responsible for the group results but actively seeks the collaboration and commitment of all the group members in a achieving group goals in a particular context and against the background of a particular national culture INNOVATORS The leadership style of Apple is highly represented by their iconic CEO Steve job that is highly regarded for his innovative, creative and marketing strategies. Using classification of leadership his style could be linked as the transformational leader which is characterised by the transformation of organisation, creativity and innovation with the purpose to engender commitment. However the simplicity of his approach could resort in the downfall of his perceived personality and organisational performance, for instance if this was ideal for the organisational culture then the question would be the sited instances of global workforce revolting against the culture of secretary used by Apple as an accepted way to move the company forward. If apple is to maintain its status quo as the number one most valued company in the world then it needs to engage itself in some form of leadership re orientation as over the past decade different management/leaders have tied to change the culture of ap ple and its structure only to head back to the starting point which is where they are today, Steve job certainly must be doing some right, concrete evidence suggest that Steve job must have outperformed his expectation to the board of management as emphasized in the case study. CONSTRAINTS the ripple effect of change of leaders/managers at Apple inc emphasis the need for change in culture, however this changes also brought about change in structure as each leader tries to implement his/her own ideology, arguable is the internal problem that apple faces from its reorganisation, for instance the appointment of Sculley who was credit for making Apple one of the biggest and fastest-growing corporation in the US.(case study p.5 ).A series of failure in the early 90s again brought another power shift when the board decided it time for leadership change and Micheal spindler was appointed in 1993 to replace Sculley, Spinder also fail to perform as expected ,Amelio could have being the one man that brought the last drastic change into apple because of his focus on Apple product line and workforce reduction but fail follow Apples corporate culture, once more Steve was back in business to turn things Around. A key point to his transformational leadership style, nevertheless it wo uld appear that the board were more interested in performance rather than leadership quality or style; however performance cannot be divorced from leadership. THE ACHIEVER Performance, theres no generalised definition of performance; it has being said that performance cannot be easily defined as you cannot measure or manage it. However few management researchers have noted the core different of performance from other fields in comparison to management sectors. Performance is more adapted to performance management day in day out, therefore performance could be agreed to be of relevance to situational changes. Armstrong and Baron (1998) define performance management as a strategic and integrated approach to delivering sustained success to organization by improving the performance of the people who work in them by developing the capability of team and individual who work in them.. Therefore, it provides avenue for knowledge on organizational objectives and goals and a spectrum to manage and train individual in order to achieve to such objectives Armstrong stress that performance is strategic because it is concern with broader issues facing organizational effectiveness. As evidence in the case study the market value of Apple against the backdrop of its financial performance over the years in Exhibit VIII, it is clear that in the past decade there being a major profit share in the company, more so recently Apple posted all time record revenue with increase earnings of 78 percent, as of July 2010. Apple posted record revenue of $15.7 billion and also quarterly profit of $3.25 billion,. Surely the share holders would be very pleased with the result. These results compare to workforce engagement and the strategy used to achieve result cannot be overlooked, Apple was known to appreciate its employees. It was consider a great place to work for people who are personate about what they did. (Case study p.3) also experts felt one of the key success to Apples performance is its ability to attract and retain key personnel in technical, marketing and staff positions Nevertheless financial performance in one comfort zone for the company identity externally but d oes this speak the same for the internal general audit of employee of Apple who work tirelessly for over 60hours to get this results out. Then how engaged are the staff of Apple incorporation. The unique culture of Apple which is base on the leadership style of one man approach: Steve jobs, can it survive after the exit of jobs. its plausible to say yes as jobs himself claim he had trained others to manage whenever he is no longer available, however the determination of each individual could result in systemic failure of the culture as every leader approach with a different goal setting. If the goal serve as the basis for motivation, and the goals are set by managers, industrial standard or base on negotiation, how then do you motivate individual, researchers noted that one can be motivated by target set against the others while you could be de-motivated by over pressured standard. levison(1972)highlights this in Asinine attitude towards motivation, in relation to reward or punishment to motivate workers, more so borrowing the work of Hygiene theory of motivation by Herzberg (1968),which he claim that the most important motivator or satisfier are Achievement Recognition Work itself Responsibility Advancement. While the following called hygiene factors or dissatisfies Company policy and administration. Supervision-the technical aspects. Salary. Interpersonal relations-supervision Working conditions. Herzberg pointed out that these factors were intrinsically related to the content of work, i.e. with intrinsic challenge, interest and the individual responses generated by them. If applied to Apple, how do we justify the working condition of staff who work for long hours to get the job done, or does the secrecy atmosphere bring about individual motivation or fear of punishment has whoever fail to comply to the culture is noticeably punished, the reward scheme in apple for those that come up with innovative technology like iphone, mac ipad could result in esteem of individual while the punishment approach on the other hand is detrimental to the public image of Apple as any failure leads to sacking individual or leakage of secret will automatically result in dismissal. Therefore we could say any universal concept of motivation might not work in Apple cooperate culture base on perceived punishment and reward of staff performance, thus Apple cooperate culture is zero experience and no stability of staff until now though it has worked for the company. Even though the strategy may be consider risky. Apple target young staff recruits with less commitment and more glory seeking rather than experience. However is worth saying the older generation are not mush expandable. This could be explain using Maslow (1956) Hierarchy of needs, which he associated the important of needs to motivate individual, starting from basic needs called physiological needs, follow by safety needs, then love needs, esteem needs, and self actualisation. He emphasis that as one needs is fulfil we move up to another. Goal setting (locke,shaw sari latham 1981)A change in goal will foreseen a better Apple as a company, for example Apple has always focus on improving on a previous product i.e. Iphone1,2,3..4.e.tc while not come up with something entirely different and innovative. Even though Apple came up with a micro palm device name ipad,it still relied entire on the old operating system which is gradually facing out as competition grows in the technology industry. Again the past ten years down the line Steve Jobs was back the in same job at the apex of the company after many failures of different managers at various stages of cultural development within Apple inc. even though Jobs is making money for apple for now the question is will same strategy that fails at the initial past decade in culture, work for the future? A do or die culture was Apples it it ideal for apple? For instance sculleyl tried for Apple for about five years, thus due to cultural strategy of sculley, the board got rid of him. At this juncture the answer would be it all depends on many factors conserving strategy culture and variable element to forecast the future.