Tuesday, May 7, 2019

Consumer behavior theory to develop a sound marketing plan for a Essay

Consumer behavior hypothesis to develop a sound market placeing plan for a hypothetical product or helper - Essay ExampleThis maximum capacity of plant production especially if the demand is high cannot entirely compete with other paint producing attach to. This remains one of the big challenges of the company that it takes into consideration at prove time. Aside from continuing innovation of its products, Paint X Corporation continuous to aim for strong market penetration.Although situated in London, Paint X Corporation is providing quality paints in the international market. It is in this control that the market segmentation variables argon needed to be analysed based on the international level. Paint X Corporation is supplying paints across atomic number 63, Asia and through out the entire world. Based on this consideration, it cannot be denied that the companys consideration of its segmentation variables is a bit complicated. Everything needs to be designed based on a univ ersal approach on geographic, demographic, psychographic and behavioralistic consideration. On geographic consideration, various competing paint manufacturers in Europe are good reasons to create more innovative quality paints. This is clear when cost of raw materials was considered in order to compete with multinational companies (Renart and Pares, 1991). The world is such a huge market. Around 6 zillion plenty today are living in the world (Sheffield, 1998). This is a potential market considering that these people need shelter and quality way of life. Paints are part of visual effects. Visual effects are said to influence peoples perceived usability, satisfaction and pleasure (Moshagen and Thielsch, 2010). Colors from paints bring decorative appeal (Smith et al., 2003). Paints are used everywhere and this only implies higher significant acceptance of these products.Maslow believed that humans fill five hierarchies of needs and these are physiological, safety, social, esteem an d self-actualization (Robins and Timothy, 2010). In the event that the first need is substantially satisfied,

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